AdSense utilizes a pay-per-click (PPC) model, where advertisers pay site owners each time a user clicks on an ad.
- Targeted Advertising: Ads are matched to the content of the website, ensuring relevance to the audience.
- Easy Implementation: Setting up AdSense is straightforward, allowing users to start earning with minimal effort.
- Performance Tracking: Google provides detailed analytics, enabling site owners to measure their earnings and optimize ad placements.